After wework fell below the issue price, it still managed to survive the COVID-19 pandemic. So the question is, is the shared office now underestimated or overestimated in the past?
What are the problems with shared office?
Riding on the wave of the sharing economy, many entrepreneurs have joined the sharing camp. So, what about the relatively low-key shared office? Is it underestimated or overestimated? In other words, what is the user experience of coworking?
Many interviewees said: “We are currently renting a shared office, and I feel that there is still a lot of room for improvement.” Some students also said: “For more than a year, I feel that wework and other internal services have more problems than before.”
As for what’s the difference? Where is the room for improvement?
Classmate I said: The front desk is not good, and the problem is dealt with in a perfunctory, evasive, and untimely manner. I can’t even find the place to complain. Call the headquarters. The headquarters only has the marketing department. There is no person who answers the complaint, so you call the front desk again.
So which part of the management or service has problems such as WeWork? So, why do you think this is the case?
Classmate I said directly: The simplest point is that there is not even a cup for drinking water. In fact, there are problems in internal management and personnel management. There is no dedicated person and full-time evasiveness. The functions and services are not clear, and the tasks and responsibilities are not clear. I think these kwun tong coworking, service is a very big problem, the hardware is OK. “Student C went on to say: “The shared office we rented is really ordinary. After the basic contract is signed, we don’t care about anything. Then student J said, “The use of shared offices should be very limited. It may only be used by people in a certain type or industry. Generally speaking, they are studying abroad, insurance, loans, wealth management, and clothing design. Wait, but with so many problems, many entrepreneurs still prefer to share office because it is convenient and carry a bag to move in.
Classmate Q said: I have visited Xia Ke Island in Chengdu once. It costs 1,800 yuan for a workstation. Maybe the price is different, but the service is different. If you dream of adding 1,600-1800 yuan, we asked Wework in Chengdu about 2,700 yuan for a workstation. Because of the high cost performance of Xia Ke Island, we finally chose Xia Ke Island. 36 krypton is a full buffet of coffee, tea, and sweets. Wework also has a variety of drinks buffet including coffee, beer, etc. Foreigners prefer Wework.
However, shared office also has its unique advantages. For example, office workers who are new to a place can quickly integrate into the circle of the city. If your company has employees in other places and does not plan to set up an office, you can also find a shared office area to work. After all, social security must be paid. And customers don’t want to go to Starbucks to talk about business, they can also go to the shared office meeting room to chat privately. Based on these, everyone loves and hates shared office.
Shared office means real estate brokers make the difference?
How is co-working space different from crowd-creation space and incubator?
Having said so much user experience, it can be seen that the sharing economy is both imported and localized. However, there are still many entrepreneurs who are easy to confuse the difference between incubators and co-creation spaces and shared office at the beginning. Here I will sort out the difference, because only know With these differences, entrepreneurs know what to choose? Only by clarifying ideas, sharing office, etc., can companies know how to differentiate between differentiated competition and take a better path.
After all, commercial play is hidden in commercial problems.
The first is shared office. Its money-making logic is to create value-added space through service, creativity, operation, differentiation, etc., to earn the difference in rent. It feels like a middleman makes the difference, and a friend calculates an account. Transform a Grade B office building with a rent of 5 yuan per square meter per day into shared office. The rent can reach 7-12 yuan per square meter per day, or even a higher level. Shared office is a way to reduce office rental costs. In the office model of shared office space, individuals from different companies work together in the shared office space and complete their projects independently of each other. Office workers can share information, knowledge, skills, ideas, and broaden social circles with other teams, etc. The concept has emerged in Silicon Valley, USA, and is particularly suitable for small entrepreneurial teams.
The significance of this kind of sharing is that the company is still independent and the space is relatively open. Even an office space is rented. Most rents are based on workstations, not based on office area. Most of them have open workstations and open spaces, sharing Office equipment such as the front desk, meeting room, pantry, telephone room, and even printers are more flexible in terms of lease. The worst ones can also be rented for three months or six months. The purpose is to pursue profitability, and does not focus on entrepreneurial attributes and does not screen tenants. The main source of profit for the project is rent income.
So what is the Makerspace?
Makerspace is a collective term for a new low-cost, convenient, all-element, and open entrepreneurial service platform built through market mechanisms, professional services and capitalization. Makerspace is divided into national, provincial, and municipal levels. , District level, different levels will receive government subsidies, therefore, if you choose a national-level crowd-creation space, there will be many policy support and preferential treatment. But responsibilities and obligations are complementary. If you get a government subsidy, in addition to doing shared office work, you must organize some things related to entrepreneurship, such as conference services, art exchanges, cultural salons, professional training, and policies. consult.
So what is an incubator?
An incubator is to provide funding, management, resources, planning and other support at the initial stage of the establishment of a company or when the company encounters a bottleneck, so as to help the company grow or transform. In foreign countries, business incubators have a relatively long history and mature incubation models, which have won the favor of many entrepreneurs. YC incubator receives an application for entrepreneurs to join the incubator every minute, and joining a well-known incubator is many times more difficult than entering a top business school in the United States.
So how to distinguish between incubator and maker space, and shared office?
The purpose of incubators is to accelerate the growth of enterprises. Although they have physical venues, they are not aimed at rent collection. At the same time, they have relatively complete public service facilities. Incubators take the equity of the incubating enterprise and realize the profit as a profit model, not rent as a profit model.
The object of incubation of crowd-creation space is individuals, teams, start-ups, etc. It encourages individual entrepreneurship, grassroots entrepreneurship, and encourages scientific and technological personnel to start businesses. It provides entrepreneurs with low-cost working space, cyberspace, social space, and resource sharing space. Chemical services promote entrepreneurs’ innovation and entrepreneurship.
Shared office is more about sharing the rent together and reducing administrative staff expenses.
How to do co-working to become a rigid demand for startups?
The above is the analysis of the differences between several similar “shared offices” on the Internet. Then we know that crowdcreation needs “approval”, and incubators need all-round packaging of VC. It seems that only the creation of shared office has the lowest threshold? It seems that ordinary startups also need shared office most. After all, many companies are very short of money and technology at the beginning.
Then, it seems that the shared office of management and service is well done, and there is no shortage of traffic. So how to do management and service?
The first is management. Shared office companies, such as workplaces, can design their own company’s small programs and apps, so that whatever “tenants” lack, they can customize the response immediately, and the services can be partly charged and partly free, and their demands are guaranteed. Can be satisfied, instead of renting an office, just play and disappear.
The second is service. For every shared office space, there must be at least one manager sent by the headquarters, because the management of the mechanism is part, and the management of technology is part, but they can’t replace people. This living space, even if it’s a space A front desk should also be divided.
Regardless of whether co-working companies are financing or crowdfunding, domestic and even foreign startups need co-working, especially co-working with high cost performance, good service and quick response, because most entrepreneurs are “price-sensitive.”
Of course, we look forward to excellent shared office, just as we look forward to more “super” entrepreneurs.